Inventing an Identity for a 50 year old family run pharmaceutical chain in Istanbul
ISTANBUL SEZİN ECZANESİ. It took us three days to learn how to pronounce the name. 'ECZANESİ' in Turkish language stands for chemist or healer. Our creative team was presented with a challenge to create a logo for a brand, which represented a culture, we knew nothing about! With no knowledge of Turkish culture, customs and language, this was one of the most challenging projects we had encountered. It took our team a whole week to do the research on Turkish culture and medicine. We learnt a lot about how medicine is practiced and applied. Despite this being a foreign assignment, we believe that our team did a wonderful job in bringing out the true essence of SEZIN ECZANESİ.